Analytics Insights
Stay up to date with the latest trends, tips, and best practices in website analytics.
Latest Articles
Explore our collection of articles, guides, and insights about website analytics.
How to Improve Your Website Conversion Rate Using Analytics
Learn how to use visitor analytics to identify and fix conversion bottlenecks on your website.
The Complete Guide to UTM Parameters for Campaign Tracking
Learn how to properly set up and use UTM parameters to track the effectiveness of your marketing campaigns.
Understanding User Behavior Through Heatmaps and Session Recordings
See how visual analytics tools can reveal insights about how users interact with your website.
5 Key Metrics Every Website Owner Should Track
Focus on these essential metrics to get a clear picture of your website's performance and user engagement.
How to Set Up Event Tracking for Better Insights
Go beyond pageviews by tracking specific user interactions to gain deeper insights into user behavior.
Privacy-First Analytics: Balancing Insights and User Privacy
Discover how to collect valuable website data while respecting user privacy and complying with regulations.